Shop Management
Mark Rockefeller – Owner
Mark grew up in a family dedicated to conservation. His Grandfather, John D. Rockefeller, Jr. first came to Jackson Hole with his three oldest sons including Mark’s father, Nelson Rockefeller, in 1924 and returned in 1926. Because of those two trips Mr. Rockefeller resolved to help preserve the threatened valley, resulting in the creation of Teton National Park.
Over the last 20 plus years, Mark has made his own impact on the area by helping to protect over 5 miles of critical and threatened habitat along the canyon of the South Fork, restoring and redeveloping the South Fork Lodge, and working closely with Mike Lawson to help build upon the already established legacy of Henry’s Fork Anglers. Together, Mark and Mike are committed to making sure Henry’s Fork Anglers always remains the finest fly shop anywhere, serving and supporting its customers and surrounding resources with energy, integrity, enthusiasm, and professionalism.
In addition, Mark’s passion and commitment to conservation has led him to work with or support numerous high impact and world class conservation organizations including the National Fish and Wildlife Foundation, Henry’s Fork Foundation, Trout Unlimited, Teton Regional Land Trust, The Conservation Fund, The Nature Conservancy, World Wildlife Fund, National Wildlife Refuge Association, and the National Parks Foundation.
Mike Lawson – General Manager
Mike is a noted author, fly tier, and lecturer. His book, Spring Creeks, has already become a classic. His newest book, Fly Fishing Guide to the Henry’s Fork, will be published in July 2012. He is also featured in several DVDs including the Henry’s Fork and South Fork of the Snake.
Mike is a strong supporter of the conservation effort to protect our resources. He is a founding member of the Henry’s Fork Foundation and the Upper Snake River Fly Fishers. He is a member of the Madison River Foundation and a life member of the Federation of Fly Fishers and Trout Unlimited.
He has always strived to be the best outfitter in the fly fishing business. He remains committed to the owner, management, shop staff, guides and especially the customers and guests. His ultimate objective is for the total experience of every individual to meet or exceed their expectations.
Mike has traveled to many of the greatest fly fishing destinations throughout the world and he continues to explore new opportunities. Most of his exploits occur during the winter months when fishing days in Idaho are limited. The great fly fishing he has experienced throughout the world only serves to reinforce his conviction that the best is right in his own backyard. His heart will always be with the home waters he has loved and enjoyed all of his life.
Chris Lawson – Manager
Chris is the youngest son of Mike and Sheralee Lawson. He was born in Saint Anthony, Idaho but was raised at the HFA fly shop...literally! He spent two years serving a full time mission for the LDS Church in the Houston, Texas area, and graduated from BYU-Idaho with a degree in Recreation Leadership and Business Management.
Chris is also an accomplished waterfowl, upland bird, and turkey hunter. He has been practicing taxidermy since 2007 and specializes in upland game birds and waterfowl. Chris spent six years as an accomplished full time guide for Henry's Fork Anglers. Chris was promoted to be the Manager of Henry's Fork Anglers in 2010. He is no longer a full time guide, but runs the occasional overflow trip.
Chris' responsibility now lies in assisting and directing Henry's Fork Anglers. We are happy to have him as part of our team for many years to come. Chris lives in Saint Anthony with his wife Jessica, and their two daughters Ruby & Livia, and dogs Rio & Bull.
Jake Wells – Assistant Manager
Many of you may recognize Jake from behind the front counter since the 2008 season.
Jake was born and raised in Northern Virginia. After moving to the Upper Snake Region to attend college in 2005, he quickly discovered the many outdoor resources and opportunities that the surrounding area had to offer. Jake soon found himself traveling to the river in between classes for a few casts of his fly rod, and leaving town on Fridays for long weekend camping trips in the Tetons. After recently graduating, he is now proud to call Idaho his home. During the winter months, skiing becomes his priority and you will most likely find him in search of powder at the Grand Targhee Ski Resort.
Jake has come to the personal conclusion that what makes Henry's Fork Anglers such a special place are the people – both employees, and those angling friends who come back year after year. He intends on helping Henry’s Fork Anglers maintain its position with the elite of the fly fishing industry.
Sheralee Lawson – Merchandising Manager
Sheralee's history with Henry's Fork Anglers goes back to the beginning in 1976. She has traveled with Mike all around the world to the various fly fishing destinations, however her favorite place is right here in Idaho. If it wasn't for her hard work, Henry's Fork Anglers would probably have crashed long ago.
She is the merchandising master. Sheralee has an eye for the fly shop and gets our products into the customers’ hands. When she comes into the shop our staff stands alert. She makes sure everyone is working hard. She knows where the business needs to go, and we enjoy having her as part of our management team.
Sheralee lives in Saint Anthony with her husband Mike and their three dogs. She has two grandsons (Beau and Tanner) and two granddaughters (Ruby and Livia). Besides fly fishing Sheralee also has a passion for hiking. She recently hiked the Grand Canyon from rim to rim (and back) in two days!
